“Beyond Internet Marketing Expertise”
Eminent Online Marketing started working with Veronique Vallieres, Strategic Marketing and Communications Expert in late 2009, when Vero was representing an international luxury brand based in Frankfurt Germany.
“Janna is a very enthusiastic person whose approach to work can only be that of someone who’s passionate about what she does, and that sentiment gets across to positively infect everyone in the team” says Vero of that initial project.
Our working relationship has since further developed: “Janna has also contributed beyond her internet marketing expertise to provide that often-needed outsider’s insider perspective on our varied projects and business strategy in general, which has proved insightful time and time again.”
With Vero based in Canada and Germany, and Eminent Online Marketing based in Australia and Germany, we have had little face-to-face time and have therefore developed our own proprietary, virtual collaboration methods which all our clients benefit from.
In addition we have created various unique proprietary tools and processes for online communications and social media strategies that have saved our clients thousands of dollars and hours of time.
Social Media, Key Influencers & Luxury Chocolate
When starting to work with BLYSS GmBH at the end of 2009, Eminent Online Marketing was engaged to develop effective ideas and strategies for their single-bean virgin chocolate.
A true luxury product and the first of its kind on the German market, the strategy for BLYSS not only needed to reflect the product, the brand essence and values, it also needed to be effective and scalable for the projected growth of the brand.
Working with the BLYSS marketing team, we determined the target audience and end consumer of the product followed by a thorough analysis of their social media behaviour. This included an analysis of which social media channels were used, what brands they were engaging with and identifying key ‘influencers’ within the already existing market.
In November 2010, BLYSS launched at Germany’s most influential media and television awards, the BAMBIs. Social media played an essential part to stay in touch with potential customers after the soft launch. We now look forward to 2011 when we will see broader aspects of the social media strategy implemented.
“Eminent Online Marketing has met all our criteria and more. Not only have they helped us to come up with smart/effective solutions for our digital communications strategy, EOM nestled into our team as a valued advisor and soundboard for a variety of marketing and communications / business development plannings/executions.
EOM will continue to be an important part of our Go To Market, and we are simply, very grateful, to have a like-mind walking beside us in this adventure.”
Alyssa Jade McDonald, CEO, BLYSS GmBH, Frankfurt/Main, Germany http://www.blysschocolate.com