On 30th november 2011, Yelp, a global business directory launched in Sydney and Melbourne in Australia. According to Smart Company, Yelp will partner with Sensis to generate the basic business listings. We highly recommend that business owners claim their listings to optimise them for better exposure. What makes Yelp different is that it has built [...]
Without a doubt, Internet marketing is one of the most effective and efficient ways for small and medium seized enterprises (SMEs) to invest their marketing budget for a positive return on investment (ROI). That’s why business owners and marketing managers often ask “What are the best internet strategies for SMEs?” To create a comparison, let’s [...]
A recent press release announcing the join research report “The Connected Continent” by Deloitte Access Economics and Google Australia estimated that the Internet contributed $50 billion, or 3.6% of Australia’s Gross Domestic Product in 2010 and that contribution was primed to grow by around 7% a year to reach $70 billion by 2016. The release [...]
Although search engine optimisation (or SEO), is a huge buzz word at the moment – web optimisation is still only one aspect of a well set-up marketing budget. In fact, SEO works well in combination with a number of other marketing and advertising strategies. Here is a summary of the main advantages and disadvantages: SEO [...]
Generate more leads, create better connections and grow your business at this Sydney Social Media Workshop. Learn about online lead generation, social media and using video marketing online. Workshop with our panel of experts to create a 360 degree view of where your business stands in of social media and generate a strategy to make [...]
In this months’ internet marketing newsletter, we’re focusing on social media. Social media for business has been hotly debated in business magazines, the mainstream media and of course online. Who is doing it? What are the risks? How can you get a return on investment? In 2010, the Optus Business Social Media Index found that [...]
Despite having some simple basics, advanced SEO is actually quite complex and time-consuming. It is possible for business owners to learn the SEO basics and apply these themselves, however, as soon as they enter a competitive market online, these basics won’t be able to deliver high rankings. The search engines continually update the algorithm they [...]
Every year it becomes clearer that the internet is changing the way we do business. What are the big trends in 2011? Read our predictions here.
It is a well known fact that it is more cost effective to sell to your existing customer base, than it is to acquire new customers. For businesses this means focusing on delivering a great product, service or experience to your client, and then creating additional touch points with the customer to keep “top of [...]
The next issue of the Eminent Online Marketing newsletter is nearly ready to be sent out and it is our first in a series if specialised newsletters, discussing particular topics in depth. What are the benefits of a specialised newsletter? You get to discover more about one particular topic in-depth, from recent news, to articles [...]