On 30th november 2011, Yelp, a global business directory launched in Sydney and Melbourne in Australia. According to Smart Company, Yelp will partner with Sensis to generate the basic business listings. We highly recommend that business owners claim their listings to optimise them for better exposure. What makes Yelp different is that it has built [...]
A recent press release announcing the join research report “The Connected Continent” by Deloitte Access Economics and Google Australia estimated that the Internet contributed $50 billion, or 3.6% of Australia’s Gross Domestic Product in 2010 and that contribution was primed to grow by around 7% a year to reach $70 billion by 2016. The release [...]
Generate more leads, create better connections and grow your business at this Sydney Social Media Workshop. Learn about online lead generation, social media and using video marketing online. Workshop with our panel of experts to create a 360 degree view of where your business stands in of social media and generate a strategy to make [...]
Despite having some simple basics, advanced SEO is actually quite complex and time-consuming. It is possible for business owners to learn the SEO basics and apply these themselves, however, as soon as they enter a competitive market online, these basics won’t be able to deliver high rankings. The search engines continually update the algorithm they [...]
It is a well known fact that it is more cost effective to sell to your existing customer base, than it is to acquire new customers. For businesses this means focusing on delivering a great product, service or experience to your client, and then creating additional touch points with the customer to keep “top of [...]
The next issue of the Eminent Online Marketing newsletter is nearly ready to be sent out and it is our first in a series if specialised newsletters, discussing particular topics in depth. What are the benefits of a specialised newsletter? You get to discover more about one particular topic in-depth, from recent news, to articles [...]
In This Whitepaper: A complete roadmap for SMEs who are considering internet marketing Why internet marketing is important for your business right now How to avoid competitors blowing you out of the water 5 ways internet marketing helps you generate more leads, attract more customers and make more profit Complete guide of what to look [...]
Google has recently rolled out a major change in the way in which it displays search results. This change affects everyone who is using Google to drive traffic to their website or would like to do so in the future. Basically Google differentiates between geo-location searches, for example a search “Dentist Sydney” would show up [...]
The benefits of implementing an internet marketing strategy for your business are enormous: You will find it easier to stay in touch with current customers and encourage them to buy from you more frequently. You can find easy and cost-effective ways to generate leads month in, month out for your business. You can target your [...]
You already know that now is the right time for creating a business website, right? Here are 3 more reasons you probably haven’t thought of…